HOW WE CAN HELP
Crisis Response + Management
Like any crisis, COVID-19 has turned our world upside-down, but the rules of protecting and preserving corporate reputation still apply. Uncertainty about what will come next is not a reason to stay silent. Frequent, consistent and transparent communications with all stakeholders is imperative. Now is not the time to hypothesize; decisions based on real-time information and analytics must inform communications strategy. Actions taken now will have long-term reverberations on business and reputation.
Employee + Stakeholder Communications
Understanding the entire stakeholder ecosystem in this environment has never been more crucial. All audiences – from employees, clients and the public, to shareholders and surrounding communities – are looking for guidance, and companies cannot segment audiences with separate messaging. Our Total Stakeholder Approach™ is helping organizations of all sizes and industries stay connected to their audiences with creative content solutions that communicate important information while being mindful of the challenges of social distancing.
Right now, executive leaders have a unique responsibility and privilege to lead. Information about COVID-19 coming from employers is seen as more credible than information being provided by governments and mainstream media. From conferences and town hall meetings to what gets covered on the world stage, thought leadership opportunities have completely changed. In the “all Coronavirus, all the time” news environment, we are helping bring leaders’ voices andplatforms to reach stakeholders where they are today … online.
Legislative + Regulatory Tracking
MWWPR is leveraging connections at the state and national government level to monitor regulatory and rule-making that will impact business of all sizes and industries. New administrative orders and legislation are guiding what employers can and cannot do – from termination timeframes to compensation and benefits packages, these differ from standing protocols since they guide action during “times of state emergencies”.