Carreen leads MWW’s corporate reputation practice, covering all aspects of corporate reputation including executive positioning, employee engagement, DEI, CSR and citizenship, crisis and issues management, and labor relations. Beginning her career with MWW more than 25 years ago, Carreen has been responsible for some of the agency’s most recognized work. An integrated and creative thinker, Carreen lead the development of the firm’s proprietary CorpSumer approach to integrated public relations. She is a noted blogger, author, and speaker on topics related to reputation, and appears regularly in the national news media including the WSJ’s Crisis of the Week. Carreen’s work has been recognized by every major award in the industry, including being named to the inaugural class of PR News’ Top Women in PR.