Odell Beckham Jr, Ezekiel Elliott and Antonio Brown lead with most social media engagements

NEW YORK, Jan. 19, 2017: MWWPR, one of the world’s leading independent public relations agencies, and opendorse, a leading athlete influencer marketing firm that connects marketers with athletes to build social media campaigns, acknowledged today the pro football players who have gone above and beyond in cultivating the most engaging social media content. While other players have larger followings, when it comes to engagement and interactive posts, a New York Wide Receiver, a Star Rookie Running Back and a Rookie Quarterback took home top awards in creating and maintaining a Twitter presence that engages and interacts with their followers.

MWWPR and opendorse recognized players in the categories of Most Engagements, Highest Engagement Rates and Most Engaging Posts.

Most Engagements
Odell Beckham, Jr.
Ezekiel Elliott
Antonio Brown
Carson Wentz
Russell Wilson
Dez Bryant
Tyrann Mathieu
Marquette King
Pat McAfee
Derek Carr
Highest Engagement Rate
Carson Wentz
Derek Carr
Marquette King
Jarvis Juice Landry
Ezekiel Elliott
Steve Smith, Sr.
Terrelle Pryor, Sr.
Todd Gurley II
Dez Bryant
LeGarrette Blount


In the most engaging posts category, players like Marquette King, Dez Bryant and Ezekiel Elliott proved that their twitter game is almost as strong as their on-the-field play, topping the list with multiple posts.

“It’s no longer about the number of followers, it’s about engagement – do you share or comment on the content,” said Bret Werner, President of MWWPR. “These players understand the art of storytelling and the role that it plays in engaging and creating connections with an audience. This is an invaluable asset in helping to build their brands and represents an important lesson for other brands who are looking to optimize and leverage their social media presence. It’s not just about posting interesting content, it’s about establishing a dialogue with followers.”

“The most influential NFL players consistently share bite-size, authentic content in real-time, creating a powerful connection with their audience,” said Blake Lawrence, Founder and CEO of opendorse. “By providing their fans with access to the content they most desire, NFL players command an engagement rate 10x higher than NFL teams and more than 50x higher than the NFL itself. As a result, athletes provide marketers the most effective way to engage today’s digital-native sports fan.”

opendorse analyzed every social media post from current NFL players during the 2016-2017 NFL regular season from August 1, 2016-January 1, 2017, compiling total engagements on the posts shared by each player on Twitter. Twitter engagements include Retweets and Likes and the engagement rate is calculated by dividing the total number of engagements on each post by the number of followers the player had at the time the post was shared. Engagement rate analysis is based on NFL players with a minimum of 100,000 followers and 100 posts shared during the time period.

MWWPR is one of the world’s top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR’s expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Sports & Entertainment, Luxury Lifestyle, Public Affairs, Crisis Communications, LGBT and Wellness & Nutrition.

With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR’s Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for “Company of the Year,” and 2014 accolades include the Global SABRE Award, “PR Agency of the Year” and “Company of the Year” by the International Business Awards, as well as “Top Places to Work in PR.”

To learn more about MWWPR, visit https://www.mww.com or @MWW_PR.

About opendorse

opendorse connects marketers with athletes to build social media campaigns. With a network of over 3,500 professional athlete influencers worldwide, opendorse has executed more than three thousand campaigns, providing the athlete-social media solution for top brands including Gillette, Allstate, USAA, and Head and Shoulders and sports properties including the NFLPA, WTA, and UFC.