London, 2 March, 2017: MWWPR has been appointed by Primesight, one of the UK’s leading out-of-home media owners, to promote its burgeoning portfolio and drive profile ahead of the LinkUK launch this summer. The appointment follows a competitive pitch process.
Primesight joins MWWPR’s portfolio of media, marketing and ad tech clients, one of the leading of its kind in Europe, which includes the likes of Sky Media, News UK, AppNexus and Starcom.
The campaign will see MWWPR working with Primesight on outreach to the media and advertising industry, supporting its market leading products across the roadside, airport, subway, point of sale and leisure environments. MWW PR will also build profile for the executive team, as the out-of-home owner gears up for the launch of LinkUK later this year. This collaboration between Primesight, BT and Intersection will bring free 1Gb wi-fi and free calls to London and cities across the UK by replacing traditional phone boxes with sleek, modern, multi-function units.
Matt Teeman, MD, Primesight, said: “2017 is a truly exciting year for us, as we build up to the launch of LinkUK. Out-of-home is a thriving sector; it is more powerful than ever before due to its impact, relevance and creativity as a platform for brands looking to build awareness, with innovation at its heart. MWWPR has extensive knowledge of both the media and advertising and out-of-home communities, making them the best choice of strategic PR partner as we drive awareness for these audiences.”
Paddy Herridge, UK MD, MWWPR added: “We’re really excited to be adding Primesight to our portfolio and to work with such a passionate and innovative team. As one of Europe’s leading specialists for media, marketing and ad tech businesses, we are in a strong position to be able to work with Primesight to communicate the USPs of their business, and drive profile off the back of this within their target audience groups.”
The account will be led by MWWPR Account Director Elle Crossman, reporting into Mark Henson, Head of Marketing at Primesight.
MWW Public Relations is one of the world’s leading independent public relations agencies with nine offices across the US and Europe. This year, MWWPR is celebrating 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio. In the UK MWW PR focuses on five distinct practice areas in which our people have deep knowledge and understanding: Consumer, Technology and telecoms, Media, advertising and entertainment, Corporate communications, Public affairs/government. Alongside these practices MWW PR offers dedicated strategy, data and analytics, social media, creative, and technology teams that help the company to deliver PR campaigns for our clients that activate behaviours vital to their business—whether that be media placements, brand recommendations or product purchases. In doing so, we ensure that our clients Matter More™ to their stakeholders who matter most. MWW PR’s Matter More™ approach has been recognised over the years with top industry awards. Awards won in 2014 include the Global SABRE Award, a Gold Fresh Award and “Highly Commended” by PR Week, “PR Agency of the Year” and “Company of the Year” by the International Business Awards, as well as “Top Places to Work in PR.” To learn more about our capabilities and to explore what we can do for your business visit https://www.mww.com/uk, or learn more about our network of offices in the United States at https://www.mww.com. You can visit our newsroom at https://www.mww.com/uk/newsroom/ which highlights the latest campaigns and work we are undertaking in the UK.
Primesight Ltd is one of the leading out-of-home media owners in the UK with 150 staff. The company manages over 20,000 advertising sites, with recent investment focused on the development of ‘Network’ – digital billboard locations in cities throughout the country. Primesight have a mission to ‘Make an Impression’ operating the broadest reaching OOH advertising portfolio in the UK encompassing roadside, transport and leisure environments. Our partners include BT, Network Rail, TFL, Manchester Airport Group, DCM, Co-op and Strathclyde Passenger Transport Executive. Primesight were awarded a 2-star status in the 2017 Best Companies awards, and are current holders of Campaign Outdoor Sales Team of the Year in 2015 and 2016 and Media Week Media Brand of the Year 2016
MWWPR – 0207 046 6080
Eleanor Crossman, firstname.lastname@example.org