London, March, 3rd March 2017— MWWPR, one of the world’s largest independent PR agencies, has been appointed by Loot Crate.

Loot Crate, named as Inc Magazine’s fastest growing private company in 2016, is a fan-commerce subscription based service which offers a unique monthly box of goods for every fandom, enthusiast group and style. ‘Loot’ ranges from gaming, collectibles, apparel, tech gadgets, art and other epic gear. The company partners with the likes of WWE and Marvel, who help develop exclusive content for Loot Crate’s consumers.

The appointment will see MWWPR lead UK consumer media relations for Loot Crate’s UK launch.  The agreement comes as the brand looks to build its footprint in the UK after opening a UK office, which will act as its hub for Europe. The primary remit for MWWPR is to drive awareness of the brand and its most popular product range of core gaming and anime lines.

Ked Mather, Senior Account Director at MWWPR, said: “Loot Crate’s subscription-based model offering boxes with a unique assortment of exclusively licensed products has become popular globally, proven through the 15 million crates which Loot Crate has shipped since 2012. It is clearly a vital touchpoint for consumers to enjoy the very best in pop culture fandom – every month. We look forward to building its presence in the UK and encouraging more consumers to partake in some of the Loot Crate action!”

Erik Reynolds, Head of Corporate Communications at Loot Crate added: “We have been impressed with MWWPR’s US offering,  who we continue to have a working relationship with, and are now excited to expand our partnership into the UK. 2017 will be the year Loot Crate matures as a global brand. We look forward to working with MWWPR to help us achieve our objectives as we build our community of fans in the UK market.”

MWWPR opened its UK office in 2013 and works across Consumer, Corporate and B2B PR campaigns for its clients.



MWWPR Public Relations is one of the world’s leading independent public relations agencies with nine offices across the US and Europe. In the UK MWWPR focuses on four distinct practice areas in which our people have deep knowledge and understanding: Media, technology, financials services and travel.

Alongside these practices MWWPR offers dedicated strategy, data and analytics, social media, creative, and technology teams that help the company to deliver Consumer, Corporate and B2B PR campaigns for our clients that activate behaviours vital to their business—whether that be media placements, brand recommendations or product purchases. In doing so, we ensure that our clients Matter More™ to their stakeholders who matter most.

This year, MWWPR is celebrating 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio. To learn more about our capabilities and to explore what we can do for your business visit


About Loot Crate

Founded in 2012, Loot Crate™, Inc is a worldwide leader in fan-commerce whose mission is to unite the world through the shared celebration of fandom. Loot Crate partners with industry leaders in entertainment, gaming, sports and pop culture to imagine new products and experiences for their fans, and deliver them through monthly themed crates, digital and live community experiences and through original video content from Loot Crate Studios.

Loot Crate is committed to curating and creating a “for fans, by fans” membership experience for its growing subscriber base of more than 650,000 Looters worldwide, offering them exclusive merchandise created and curated by Loot Crate’s in-house product development teams, delivered month after month, year after year, with world-class customer support. For more information and to sign-up for a Loot Crate subscription, please visit For sports subscription information please visit

Press contact Ked Mather, Senior Account Director, MWWPR

0207 046 6080 /