In the fourth of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Ruth Zohrer, Head of Connections Planning at Mindshare and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week’s event.

Listen to hear views on why the agency business model needs to evolve to stay abreast with the needs of clients when it comes to programmatic, and why the blending of creativity and technology is a key theme at this year’s event. Ruth also provides an overview of the WomenPresent initiative and discusses whether the industry is attuned for the arrival of GDPR.

Click here to listen.