Capturing Fan Engagement & Fan Engagement Around Super Bowl​

Challenge: Win share of voice in the sports betting Super Bowl conversation and reach beyond the core betting audience and key stakeholders on FanDuel’s advantages in the marketplace​

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Approach:​

• Shifted the strategy from the year prior to focus on quality over quantity ​
  in stories, allowing media a deeper dive into the third iteration of the ​
  Super Bowl platform ​
• Seeded year three of the platform with key online and traditional business outlets to showcase an overall FanDuel narrative ​
• Leveraged FanDuel executives and spokespeople for exclusive content and media interviews leading into the Super Bowl and on-site ​
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Impact:​

• Achieved a new company record for Super Bowl bets placed on the app of with a 19% increase ​
• Drove a responsible gaming message to key outlets ranging from Bleacher Report to Yahoo! Finance to CNBC ​
• Owned majority share of voice amongst competitors at 68% SOV​
• Garnered 680+ unique placements and over 3k syndications and additional pickup​