As we stare down the barrel of the midterms, many of us face the political uncertainty with an uneasy mix of hope and skepticism. But whatever the result of Tuesday’s vote, one thing is certain, corporations will face continued pressure to take a stand on societal issues, in a country that is increasingly polarized. MWWPR’s…
Savvy consumers easily discern brand bravery from bravado In today’s volatile and polarizing environment, brands often find themselves in the crosshairs. Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny. Expectations of speed,…
Most advertisers try to avoid controversy, but Nike welcomes it. Look no further than the sporting goods giant’s decision to feature former NFL quarterback Colin Kaepernick in the 30th anniversary version of its “Just Do It” ad campaign. The company seems unconcerned that the move is angering some consumers so much that they’re posting videos of themselves…
Admin’s Note: This is a guest post from JP Schuerman, EVP and General Manager of MWW’s Western Region. Last Thursday, I had the opportunity to meet Jane Clementi, the stalwart mother – and now anti-bullying advocate – of Tyler Clementi, the bright-eyed co-ed who was bullied to suicide by his roommate, who deemed it appropriate…
March 8 is International Women’s Day (IWD), a holiday that celebrates the achievements of women worldwide and inspires the next generation of women to make their mark on the world. At MWW, we believe in our #fearless female leadership, who continuously make it happen for our clients on a daily basis. In honor of IWD,…
A Note from Carreen Winters: From time to time we feature guest posts from clients, industry experts and other MWW leaders. Today, we feature a post from Joe Cohen – who is a legitimate leader — of our firm, and our industry (he’s the National Chair of the PRSA). I remember Joe when he joined…
The biggest news from the NFL over the first three weeks of the season has all been off the field with player arrests and suspensions relating to domestic and child abuse. EVP Carreen Winters recently appeared on ESPN’s “Outside the Lines” to discuss what PR issues the NFL is facing and what the league needs to…
Admin’s Note: This post originally appeared on The Holmes Report In late 2012, Brigadier General Jeffrey Sinclair, a highly decorated combat veteran and deputy commander of the 82nd Airborne Division, was charged with sexual assault. Initial media coverage was toxic; he was tried and convicted in the court of public opinion before the case even…
Last week, while most fans of college athletics were glued to their television screens as the March Madness Tournament pressed into the Sweet Sixteen, a much more dramatic event with long-term impacts for college athletics occurred in Chicago. On March 26, a National Labor Relations Board regional office recognized Northwestern University football players as university…
We’ve been following with more than passing interest the recent controversy concerning a letter signed by over 500 leading economists, in opposition to a $10.10 minimum wage. Essentially a response to an earlier letter signed by over 600 economists in support of a wage hike, the recent circular raises perfectly legitimate questions that any college…