The Wayfair Walkout’s Reminders: Employees are not Owned or Paid Media, and Their Advocacy is a Two-Way Street
Employee advocacy is a popular topic among executives and communications leaders alike. The increased recognition that employees are a powerful force in shaping conversations about your brand, and ultimately a huge factor in your reputation, has created a wave of initiatives and campaigns designed to unlock the potential of employees as advocates. In many industries, restrictive…