Blackfish Archives - Return On Reputation

In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge

The verdict is out on the impact of “Blackfish,” the 2013 documentary that put SeaWorld’s treatment of orca whales in the line of fire: SeaWorld reported another disappointing quarter this week, with its profit falling 28 percent and its stock price down more than 50 percent from its 2013 April IPO following the news. We’ve…

A Whale of a PR Gambit

Documentary filmmakers often struggle to get their work noticed beyond the film festival and art house theater crowd and can find it especially difficult to compete against the release of summer blockbusters. However, for the folks behind Blackfish, an examination of Orcas in captivity and the tragic death of a SeaWorld trainer in 2010,…