Our new Account Executive, Leah Fullalove, talks through her experiences to-date at MWWPR and offers her advice to those looking to get into the industry.
Why consider a career in PR?
I felt my degree in English Literature and Drama lent itself perfectly to a career in PR through the writing and communication skills I gained during my three years at the University of Birmingham. I also enjoy working and interacting with others and I knew a career in PR would allow me to do that. I was enticed by the fast-paced environment of PR and am fascinated by how the ever-changing world of media is constantly adapting the way we communicate, making the future of PR seem exciting. I have always been creative and I believe this will help in effectively communicating with the media and consumers alike.
What is working in PR like for a recent graduate?
Coming straight out of University and starting MWWPR’s internship programme was extremely exciting. Having spent the last 17 years in education, starting a 9-5 job (with a 6:30 alarm) was a shock to the system, but a welcome change, and a compelling fresh start. Having had no prior experience in PR, the internship was the perfect way of introducing me to the world of Public Relations and getting me to grips with all the varied tasks which need to be undertaken as a junior, in an agency environment. It was the perfect start and has encouraged me to continue my pursuit in a PR career.
What do you feel you have learned so far whilst working for MWWPR?
As an intern, I was given a variety of tasks which challenged and taught me about the industry. Every day was different, whether I was accumulating media lists, researching events, writing press releases or talking to the media; I was constantly learning and developing my skills. My confidence has grown since starting at MWWPR, where I have learnt so much and continue to do so in my new role as an Account Executive.
Is there a favourite part of your role which you enjoy the most?
The favourite part of my role is brainstorming as it allows me to creatively think of new ideas. I also love the feeling of accomplishment when you achieve coverage on a story you have been pushing; it is exciting to see something you have been working on come full circle! Additionally, I always enjoy starting my morning with the other AE’s reading the papers to flag the daily news as it encourages me to stay up to date with what’s going on in the world.
What has surprised you most regarding your day-to-day role at MWWPR?
When I started as an intern I did not expect to gain so much responsibility at MWWPR. Having never worked in PR before, initially I found this quite daunting, however I soon found it far more interesting, rewarding and valuable than if I had just been doing admin jobs all day. I could get my teeth into projects and feel like I was part of the team.
What three tips would you give to those looking to enter the PR industry?
- Watch the news/read the papers every day to keep up-to-date with current affairs.
- Don’t be shy – communication is key!
- Learn about the clients that the company work with when applying for a role.
MWWPR is always looking out for the very best talent. To find out more about the roles we currently have available, please see here.