Starcom Mediavest Group (SMG) has announced the appointment of Thaer Namruti as SVP, Precision Marketing Strategy.

In this newly created role, Namruti will be responsible for driving SMG’s precision marketing capabilities across a portfolio of Global Network Clients, ensuring accountable investment strategies that are data-led and business outcome driven. Based in London, Namruti will report to Jodie Stranger, President of Global Network Clients with a dotted line into Steve Simpson, President, Asymmetric Intelligence.

“I’m thrilled to be working with Thaer again and his appointment is further evidence of our commitment to placing data and technology at the heart of everything we do for clients,” Stranger said. “He brings with him a proven track record and his experience will be instrumental to ensuring we continue to deliver the very best communications solutions for our clients.”

With over 20 years’ worth of experience in data, technology and analytics across global markets, Namruti re-joins SMG from Acxiom where he held role of European Strategy Director. Appointed to the European management team at Acxiom, Namruti was responsible for connecting clients’ challenges with Acxiom’s capability framework across key vertical sectors. He established the agency partners channel and oversaw its integration with advertiser verticals.

Prior to this Namruti was Senior Vice President of Data and Analytics, Dynamic Markets at SMG, responsible for building data analytics capabilities across markets and measuring media effectiveness linked to data. He has also held roles at TBWA\GGT and PHD Media.

Last year Namruti was invited to take up a position as DCA board and jury member of the prestigious I-COM global forum for marketing data and measurement.

Commenting on his new role, Thaer Namruti says: “The challenges facing marketers today are more complex than ever. Balancing marketing transformation journey’s with daily business pressures whilst being expected to navigate an increasingly diverse tech and data driven world is tough. I’m committed to help marketers win, building trust that precision marketing doesn’t have to be as complex as it sometimes can seem. SMG is a company that has transformed into a technology and data driven leader founded on media expertise, so the new role is just too good an opportunity to miss.”