The Good Spa Guide ( has awarded its advertising and sponsorship contract to Archant Dialogue, following a competitive pitch.

The Good Spa Guide is the premier source of information about spas in the UK, allowing people to locate and choose the best spa locations throughout the country, region by region. It also provides advice, both online and in its magazine Wellness, to help spa users get the most out of their experience. The Good Spa Guide has been featured and recommended in The Daily Mail, The Observer, Professional Beauty, on BBC Radio 2 and elsewhere.

This new partnership will see Dialogue monetising the Good Spa Guide’s content channels including Wellness magazine, website and email promotions.

Sophie Coolbaugh, Marketing Manager, The Good Spa Guide, commented: “Dialogue responded to our brief with a compelling proposition that conveyed not only their high degree of experience and skill-set, but also their genuine enthusiasm for the Good Spa Guide. We’re very excited to be working with them and can’t wait to see what we can achieve together”

Gavin Miller, Managing Director of Dialogue commented “We are naturally delighted to be working with the Good Spa Guide to build on and establish new ways of monetising content. As a content agency with a commercial arm, our expertise also includes supporting brands to generate revenue and value from great content, and we look forward to building a successful partnership with The Good Spa Guide”.

Joss Pennington, advertising sales executive and Isobel Robson, Dialogue’s Head of Advertising will lead the day to day operations.