Challenge
- Drive national and regional awareness for one of the PGA TOUR’s Signature Events through a seamless, PR and content-driven strategy.
Travelers Title Sponsorship of the PGA TOUR’s Travelers Championship
Approach
- Shifted the strategy from the year prior to focus more on unlocking the passion and emotions that this signature tournament brings out in its fans while making new fans feel that this is a can’t miss event in 2025
- Lean into PR opportunities and social storytelling around the marquee golfers playing the event to drive ticket sales and television ratings
- Consistently tap into culturally-relevant s on social to capture the best-in-class experience that the Travelers offers its golfers, charities and most importantly, its fan
Impact
- Highest rating for the Thursday broadcast in its 19 years of title sponsorship, 2nd highest Sunday rating in its history, up 35% from 2024
- Secured meaningful stories across outlets that included Sportscenter, the Associated Press, USA Today, The Fried Egg, CBS Sports, Golf Digest, Sports Illustrated and the Boston Herald
- Social media engagement jumped nearly 200% YoY, with the #TravelersChamp hashtag ing nationally at #3 overall during the final round on Sunday
- Won Newsweek’s 2025 Fans’ Choice Awards Winner: Best PGA Tour Tournament Event
Tony Finau says Travelers Championship is a favorite stop on the PGA Tour
Travelers Championship now a ‘world-class event’
Keegan Bradley’s win smashed TV ratings for previous years at the Travelers Championship
