Healthcare

Health & Wellness PR

Health and wellness PR that makes stakeholders feel seen and well-informed

Storytelling excellence for healthcare solutions, advocacy organizations and wellness brands that seek to grow meaningful connections with consumers.

About the Service
Consumers, allied health professionals, advocates and communities want inclusivity, diversity, and acceptance from health and wellness companies. We combine decades of experience with data and audience insights to create positive connections.
EXPERTISE

We help leading health and wellness companies grow and thrive by defining the right role for the brand in the lives of their key audiences.

We represent health and advocacy organizations creating positive outcomes through fundraising, research and innovation initiatives.

Custom stakeholder research and creative development

Local and national thought leadership campaigns to elevate our clients’ mission and vision for the future

Case Study: OMRON

Launching VitalSight, OMRON’s First Remote Patient Monitoring Service at CES

Challenge: OMRON Healthcare, the world’s number one blood pressure monitor brand, was preparing to launch its first remote patient monitoring service, VitalSight, a category where other competitors had a significant head start.

Approach: 

  • Mined research and conducted interviews with physicians about their experiences with current remote patient monitoring (RPM) services
  • Developed a strategic position and message architecture that highlighted top differentiators, including ease-of-use, stronger patient-physician connection, and accuracy of OMRON technology
  • Developed a plan to launch at CES and present the new service to top tech media from around the world – sending VitalSights kits for demos due to the virtual nature during COVID
  • Secured virtual interviews and demo sessions with top tech writers who shape CES news and wrap-up reports
  • Arranged for OMRON executives to participate in panel sessions
  • Activated a LinkedIn paid campaign amplifying coverage from CES launch to top physicians and health systems nationwide

Impact:

  • Secured stellar key message playback and prestige coverage from influential tech media, including CNET, Engadget, and Medgadget
  • Won Best of CES from Engadget and GeekSpin and CNET’s Most Important Health Tech of CES
  • Attracted attention and secured VitalSight pilot programs with top U.S. health systems, including Mount Sinai in New York and Northwestern in Chicago