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Trend Micro Thought Leadership
Challenge: Establish Lynette Owens, Global Director of Trend Micro’s Internet Safety for Kids & Families Program, as a preeminent consumer-facing cybersecurity expert.
Approach:
- Introduced Lynette to business and trade media that cover cybersecurity, internet scams, and media literacy
- Secured executive profiles, Q&As and bylines to establish dominance in the space and generate awareness of two recently launched consumer products: Trend Micro Family, a digital toolkit parents can use to protect kids online, and Trend Micro Check, a free online tool for identifying fraud and misinformation
- Emphasized key elements from Lynette’s 20-year long career at Trend Micro along with a mixture of company announcements and blog posts to establish credibility and relatability for media targets
Impact:
- Strengthened Lynette and Trend Micro’s industry recognition with key media targets including Authority Magazine, The Hill, ABC 7 Chicago, FOX 19 Cincinnati, News 4 Nashville, TEACH Magazine, LifeWire, and Techstination podcast
- Created synergies between Lynette’s professional experience and the family-facing internet safety product Trend Micro offers
