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MWW is the technology communications partner of choice for software, systems, hardware, streaming, and virtual experience companies.
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We help companies communicate their solutions through strategic influence and the right relationships. Our experience includes SaaS, B2B, enterprise, cloud security, fintech, venture-backed start-ups, media, and consumer technology.
Our teams become immersed in your business to ensure we tell the right stories in the right places to create maximum ROI.
We represent cutting-edge tech brands from innovative SAAS technologies to venture-backed start-ups. We help communicate unique narratives so tech companies can connect to audiences on a human level and expand their reach.
The earned media chops for deep tech.
We tell differentiated stories that resonate with key audiences and decision-makers to help our clients accelerate their growth.
We help brands in transition.
For startups, pre-IPO, or legacy tech companies, a strong reputation is the difference between achieving its highest value or exiting a category on someone else’s terms.
Tech/B2B PR is One Connected Experience.
We reach audiences wherever they are; from news feeds and newsrooms to influencers and analysts through rich content storytelling.
Trend Micro Thought Leadership
Challenge: Establish Lynette Owens, Global Director of Trend Micro’s Internet Safety for Kids & Families Program, as a preeminent consumer-facing cybersecurity expert.
Introduced Lynette to business and trade media that cover cybersecurity, internet scams, and media literacy
Secured executive profiles, Q&As and bylines to establish dominance in the space and generate awareness of two recently launched consumer products: Trend Micro Family, a digital toolkit parents can use to protect kids online, and Trend Micro Check, a free online tool for identifying fraud and misinformation
Emphasized key elements from Lynette’s 20-year long career at Trend Micro along with a mixture of company announcements and blog posts to establish credibility and relatability for media targets