Startups, SMBs, Enterprises need a  leading PR agency

Technology & B2B PR

Startups, SMBs, Enterprises need a leading PR agency
MWW is the technology communications partner of choice for software, systems, hardware, streaming, and virtual experience companies.
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We help companies communicate their solutions through strategic influence and the right relationships. Our experience includes SaaS, B2B, enterprise, cloud security, fintech, venture-backed start-ups, media, and consumer technology.


We are a team of SMEs focused with deep roots in Cloud and Data industries, propelling tech brands into the headlines want most while crafting compelling narratives and data-driven strategies that ignite awareness, build trust, and fuel customer acquisition. We speak SaaS, PaaS, IaaS - and everything in between.



MWW empowers financial leaders to cultivate stronger stakeholder relationships and amplify brand impact by building credible, strategic narratives. Our nuanced strategies and deep industry knowledge create meaningful connections propelling growth and solidifying leadership across industries. We are well-versed in all topics including, payment systems, POS, WealthTech, Insurtech, Crypto & Blockchain, RegTech & Compliance, Lending & Crowdfunding, IPOs & M&A, data & analytics, and more.



We navigate the B2B security landscape expertly, ensuring your brand stands as a fortress against doubt and ignites digital confidence. From the vendors to the service and channel providers that sell and implement solutions, we teach, inform, train and consult on visibility and messaging throughout the cyber lifecycle. We are deeply experienced in cyber, including endpoint, application, network, cloud, IAM, data, privacy, threat intelligence, vulnerability management, XDR, SIEM, SOAR, security awareness training, physical security and MSSP training.

Crafting B2B tech stories that captivate and convert

In the ever-evolving landscape of B2B tech, the days of dry press releases and feature-laden white papers are over. Today’s audiences crave connection, not just information. They want to be inspired, captivated, and understand how your technology can solve their real-world challenges. Enter the art of modern B2B tech storytelling. 

  • Forget the jargon, embrace the human: Ditch the technical jargon and focus on the human stories behind your tech. Showcase how your solutions empower individuals, transform businesses, and contribute to a better future. Think beyond product specs and highlight the impact your technology has on people’s lives. 
  • Data-driven narratives, not just data dumps: Data is powerful, but it needs a compelling narrative to truly resonate. Weave data insights into your storytelling to quantify the impact of your technology and build trust with potential customers. Infographics, interactive data visualizations, and even data-driven animations can make complex information digestible and engaging. 
  • Authenticity is king, vulnerability is the secret sauce: Don’t be afraid to be real. Share your company’s journey, the challenges you’ve overcome, and the lessons you’ve learned. This vulnerability builds trust and connection with your audience, making them feel like they’re part of your story. 
  • Beyond the press release, a multi-channel symphony is recommended. Gone are the days of one-size-fits-all PR tactics. Today’s B2B tech storytelling demands a multi-channel approach. Utilize social media platforms to share snippets of your story, engage with your audience, and spark conversations. Leverage video testimonials and customer case studies to showcase the human impact of your technology. Create interactive content like quizzes, polls, and webinars to actively engage your audience and gather valuable data. 

Remember, storytelling is a journey, not a destination: Building a successful B2B tech narrative is an ongoing process. Continuously refine your story based on audience feedback, industry trends, and your own evolving vision. By embracing these modern approaches, you can craft B2B tech stories that captivate, convert, and leave a lasting impression on your audience. 

Ready to take your B2B tech storytelling to the next level? Our team of experts at MWW is here to help. We’ll work with you to develop a compelling narrative, craft engaging content, and execute a multi-channel strategy that reaches your target audience and drives results. 

Let’s turn your tech solutions into stories that resonate, inspire, and ultimately, drive business growth.