Advancing inclusion and impact in the energy industry

New York Power Authority (NYPA) has a long history of building a dynamic work culture and environment where its employees and local communities thrive. To support its talent recruiting, retention, and development efforts, NYPA came to MikeWorldWide to bring greater awareness to its internal programming, local philanthropy, and employee resource groups for its stakeholders through a comprehensive, well-articulated branded report.

MikeWorldWide worked closely with NYPA’s communications and inclusion team to identify key initiatives, culture stories, and commitments that demonstrated how NYPA’s inclusion and social impact efforts serve as key business, culture, community, and industry success drivers;

• Reviewed NYPA’s VISION2030 commitments and initiatives to establish an impact-driven narrative with compelling visuals for the report.
• Met with key NYPA leaders and employees to learn about the organization’s history and how it has advanced inclusion and impact throughout its operations, communities and supply chain.
• Reviewed an external audit of NYPA’s inclusion efforts to curate data, stories, and insights that showcase major milestones, highlight best practices and share areas of growth and opportunity for NYPA’s ongoing journey.

• Highlighted NYPA’s position as the first energy organization to establish a comprehensive action to advance inclusion and impact in its operations.
• Captured NYPA’s 40-year journey of driving inclusion and community impact in New York through authentic, culturally relevant storytelling.
• Developed and presented a 25-page branded report, Better Together, for NYPA leaders to share with employees, board members, and partners at annual/stakeholder meetings.
• Helped NYPA inclusion team build accountability and transparency with employees, customers, public officials, and community leaders by clearly articulating and demonstrating NYPA’s commitments and vision for what lies ahead.