Showcasing ABM as a leader preparing for America’s EV future

Challenge:

EV adoption has been growing rapidly but communities and corporate America are lagging on the implementation of sustainable EV solutions. ABM, a leading e-mobility solutions provider, and one of the nation’s largest installers of EV charging stations, tapped MWW to showcase how it is driving sustainable change through innovation.

Approach:

  • Unified ABM’s corporate messaging and positioned the company as the market leader in the future of sustainable infrastructure, power, and bundled energy solutions, pioneering innovative and tech-forward services across the entire eMobility, EV and electrification ecosystem
  • Announced ABM’s plans to build a first-of-its-kind EV ecosystem hub via a blended approach of hyperlocal, national and trade media outreach
  • Leveraged ABM’s corporate partnerships and company announcements to create spotlight moments surrounding electrification projects

Impact:

  • Shifted ABM’s persona as just ‘mop and bucket’ janitorial services company to a leader in EV infrastructure solutions
  • Landed interviews for ABM’s executives to establish them as thought leaders in innovation, sustainability, and energy for the first time
  • ABM’s eMobility solutions have been recognized with the prestigious SEAL Business Sustainability Award
ABM debuts integrated EV charging solution
ABM debuts its first branded EV charging hardware and software