Dominion Energy is one of the largest utilities in the United States serving more than seven million customers. Research showed that Dominion’s brand was seeing decreasing favourability and customer trust. MikeWorldWide was selected to help educate Dominion Energy customers on the company’s commitment to affordability and reliability amid rising energy costs and increasing political focus on energy bills.
To support Dominion Energy, MikeWorldWide produced omni-channel creative, including four hero spots, focused on practical savings education, affordability resources and customer support messaging. We developed and launched an integrated affordability campaign anchored by the “Your Neighbors Know” creative platform across streaming TV, Meta, YouTube, search, broadcast, and Nextdoor. We created a tiered digital media strategy leveraging household income targeting, age-of-home audience segmentation, retargeting and high-frequency cross-channel video placements.
The 2026 Affordability campaign delivered more than 105 million impressions across a blended reach of 23 million customers, generating 4.7 million social engagements and 38 million completed video and audio views.
Video consistently captured and held attention across streaming TV, YouTube, Meta, and premium digital environments, driving statistically significant lift in ad recall (+14.9%) and brand favourability (+8.3%) among exposed audiences.
The campaign also drove strong engagement with affordability and savings resources, reinforcing customer action and sustained interaction with educational messaging throughout the campaign lifecycle.