Showcasing ABM as a leader preparing for America’s EV future

Challenge:

EV adoption has been growing rapidly but communities and corporate America are lagging on the implementation of sustainable EV solutions. ABM, a leading e-mobility solutions provider, and one of the nation’s largest installers of EV charging stations, tapped MWW to showcase how it is driving sustainable change through innovation.

Approach:

  • Unified ABM’s corporate messaging and positioned the company as the market leader in the future of sustainable infrastructure, power, and bundled energy solutions, pioneering innovative and tech-forward services across the entire eMobility, EV and electrification ecosystem
  • Announced ABM’s plans to build a first-of-its-kind EV ecosystem hub via a blended approach of hyperlocal, national and trade media outreach
  • Leveraged ABM’s corporate partnerships and company announcements to create spotlight moments surrounding electrification projects

Impact:

  • Shifted ABM’s persona as just ‘mop and bucket’ janitorial services company to a leader in EV infrastructure solutions
  • Landed interviews for ABM’s executives to establish them as thought leaders in innovation, sustainability, and energy for the first time
  • ABM’s eMobility solutions have been recognized with the prestigious SEAL Business Sustainability Award
Fleet maintenance services for electric vehicle fleets by MikeWorldWide.
ABM debuts integrated EV charging solution
MikeWorldWide team preparing for America's electric vehicle future.
ABM debuts its first branded EV charging hardware and software
ABM EV charging stations for electric vehicles in an outdoor setting.