2024’s Biggest IPO Emphasizes the Critical Role Cold Chain Plays in Global Food Supply
2024’s Biggest IPO Emphasizes the Critical Role Cold Chain Plays in Global Food Supply
Challenge: Few people are familiar with the cold storage industry; yet Lineage, the world’s largest global temperature-controlled warehouse REIT, needed to educate, engage and excite key stakeholders, media and the investment community prior to its IPO.
Approach:
- Emphasized the critical role cold chain plays in the global food supply and how Lineage is disrupting the industry through innovation
- Facilitated and drafted public communications for S-11 and IPO flashpoints
- Publicized Lineage Foundation for Good’s Pledge of $8.8M in food donations
- Announced Lineage’s $100M investment in its US workforce via IPO awards
- Ensured effective communication with a geographically dispersed Lineage Team Members through celebratory internal communications
- Distributed media kits via branded coolers filled with customer products
- Guided creation of IR website for curation of corporate and financial news
Impact:
- The year’s biggest IPO with steady 10% growth over the first two weeks of trading
- An echo chamber of news coverage and media conversations in top-tier outlets ranging from WSJ, Bloomberg, Fortune, CNBC, Reuters to Detroit Free Press, Crain’s Detroit Business, Freight Waves, and beyond
- More than 700 articles secured
