Abbey Scalia Named to PRSA-NY 15 Under 35, Honoring PR’s Most Influential Young Leaders 

NEW YORK, August 18, 2025 – The Public Relations Society of America’s New York Chapter (PRSA-NY) has named Abbey Scalia, Senior Vice President at Berk Communications, a MikeWorldWide subsidiary, to its prestigious 15 Under 35 Class of 2025. The award honors the most inspirational and ambitious young talent shaping the future of the communications industry in the New York City Metro Area. 

Now in its 10th year, the 15 Under 35 Awards recognize emerging leaders who have demonstrated exceptional leadership, innovation, and commitment to the profession and their communities. Scalia was selected for her proven track record of delivering transformative results for clients, building high-performing teams, and integrating cutting-edge technology into strategic communications. 

At Berk Communications, Scalia has introduced new ways to combine cultural insight with strategic execution: from launching AI-powered learning sessions for hospitality brands, fostering collaboration across disciplines, and inspiring teams to deliver work that resonates beyond the campaign. Prior to Berk, she was ahead of the curve in applying AI to strategic planning at Marina Maher Communications, where she was an early adopter of custom GPT models and Omnicom’s proprietary AI suite. 

“Since joining Berk earlier this year, Abbey’s leadership has been instrumental in shaping our growing Food & Beverage and Travel division,” said Ron Berkowitz, Founder and CEO of Berk Communications. “She has a rich understanding of modern media, knows what resonates in today’s crowded news cycle, and is already proving to be a powerful leader in this space.” 

This recognition reflects both Scalia’s personal achievements and Berk Communications’ commitment to pushing boundaries, delivering industry-leading work, and shaping what’s next in public relations. The full list of honorees can be found here.  

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About Berk Communications 

Berk Communications is an award-winning, independent public relations agency specializing in building and protecting brand and talent reputations across the globe. An independent subsidiary of MikeWorldWide, Berk has long been driven by a talented team of storytellers who shape conversations and drive cultural relevance. The agency’s vast roster of category leaders, challenger brands, and emerging startups spans sports and entertainment, consumer lifestyle, travel and tourism, food and beverage, and technology. Berk is also widely known for its reputation management practice, delivering strategic counsel and communications support to industry leading entrepreneurs, athletes, and talent. Since its founding in 1999, Berk has been guided by the defiant rallying cry “Watch Us Work” — a mindset that continues to define the agency’s bold, culture-shaping approach. Berk continues to break boundaries at the intersection of sports and pop culture, consistently delivering results that spark conversation and make an impact. To learn more, visit www.berkcommunications.com or follow us @BerkComm on Instagram, Facebook, and LinkedIn.