Report: The Fan Connection Crisis

Leveraging MikeWorldWide’s proprietary AI-powered platform, PRISMA, which integrates consumer intelligence from BERA.ai, the Fan Connection Crisis evaluates brand performance and pinpoints the attributes that strengthen or weaken fan connection. 

This new wave of the study analyzes data from July–October 2025, and benchmarks the same segment of sports fans against the prior wave to understand shifts in emotional connection and cultural relevance during a period defined by major sporting moments across college football, the NFL, MLB, and more.  

Read the original report here.