02.05.2026
Krista Crouch
SVP, Technology
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Enterprise & consumer technology
Communications that clarify value and accelerate adoption
Explaining innovation so markets can act.
Technology companies operate in fast-moving markets where innovation outpaces understanding. New products, platforms, and capabilities often succeed or stall based on how clearly their value is communicated to customers, partners, investors, and employees. In this environment, strategic PR and communications help translate complexity into meaning and momentum. MikeWorldWide works with enterprise and consumer technology brands to explain what’s new, why it matters, and how it changes outcomes. We help organizations articulate differentiation, support launches, respond to scrutiny, and stay relevant as expectations shift. Our work combines sector knowledge, real-time insight, and experienced counsel to support growth today while anticipating what comes next.
Capabilities“Technology companies move fast, but understanding doesn’t always keep pace with innovation. We help brands explain what’s new, why it matters, and how it changes outcomes — so communications support adoption, growth, and long-term relevance, not confusion.”
Capabilities
Media relations
Builds understanding and visibility with media, analysts, and industry influencers through clear, timely storytelling.
Thought leadership
Positions executives and subject-matter experts as informed voices shaping how technology is discussed and understood.
Events & investor comms
Supports key moments from launches to funding milestones by communicating progress, vision, and performance with clarity.
Scaling technological innovation
Extends the impact of products and people through awards, recognition, and industry platforms that reinforce relevance.
Product strategy & go-to-market comms
Supports launches and expansion by connecting product benefits to real user and business outcomes.
Market position & message development
Clarifies what makes your technology distinct by turning technical innovation into clear, relevant value propositions.
Why MWW for technology PR
From early-stage innovation to established platforms, we understand how priorities shift as companies grow.
Clients work closely with experienced advisors who stay involved from planning through execution.
PRISMA Labs.ai supports monitoring, insight, and scenario planning—guided by real-world experience.
Focused teams and senior attention designed to deliver impact without big-agency overhead.
Programs built to move at the speed of technology without losing clarity or control.