Today’s Rolling Crisis Culture Requires An Integrated Approach To Crisis Communications

Today’s Rolling Crisis Culture Requires An Integrated Approach To Crisis Communications

Since 2017, my firm has advocated for a change in how we view and manage communications. Yesterday’s silos no longer exist. Today, the lines between consumer, business marketing communications, issues management and brand purpose are gone. All consumers are now “CorpSumersTM,” who base decisions on purpose and relevance, advocating with passion or criticizing with equal fervor. 

MWWPR Launches Second Session of Gen Z Insights Panel, Z-Suite

NEW YORK, Oct. 7, 2020 /PRNewswire/ -- MWWPR, one of the world's largest independent public relations firms, has launched its second-year research and insights program with American University's School of Communication, to better enable its clients to reach the increasingly influential segment of consumers, Generation Z. The program is designed to empower SOC students to think creatively about innovative solutions to the challenges facing brands in today's environment. Unique to MWWPR, this panel will bring true Gen Z perspective to client ideation and programming.

Michael W. Kempner Inducted Into PRWeek Hall of Fame

NEW YORK, Oct. 6, 2020 /PRNewswire/ -- Michael Kempner, Founder and CEO of leading independent public relations agency MWWPR, has been named to PRWeek's 2020 Hall of Fame. The Hall of Fame was started in 2013 to recognize professionals in the communications industry who have made outstanding contributions to its development and paved the way for the modern world of public relations. 

MWWPR Leading Pro Bono Public Relations for New Jersey’s Pandemic Relief Fund

EAST RUTHERFORD, N.J., Sept. 10, 2020 /PRNewswire/ -- MWWPR, one of the world's leading independent public relations agencies, announced today it is leading communications for the New Jersey Pandemic Relief Fund (NJPRF), inclusive of public relations and digital marketing support on a pro bono basis. The Fund is a nonprofit organization hosted by the Community Foundation of New Jersey which exists to fight the medical, social, and economic impact of COVID-19 on New Jersey's organizations that provide essential services on the front line of the pandemic.

Why The Social CEO Is Essential To Every Company’s Survival

A New York Times analysis of American internet usage during the Covid-19 pandemic shows a dramatic increase in social media consumption – exceeding even the increase in entertainment streaming via platforms like Netflix and YouTube. It’s clear that, during a time when in-person social interaction is extremely limited, online social activity is filling a deep void.

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