291 results for “5”
The Value of Public Relations and Earned Media in Healthcare
Healthcare organizations across the U.S. are predicted to spend more than $12 billion this year just on local advertising. While healthcare companies invest heavily in paid media to capture attention, earned media should not be overlooked. In fact, it could be argued that earned media is the most valuable tool available to healthcare companies today. […]
Similarweb Selects MikeWorldWide Public Relations Agency to Elevate Brand Presence and Drive Strategic Growth
OCTOBER 10, 2024, NEW YORK – MikeWorldWide, a leading independent public relations agency, today announces its partnership with Similarweb (NYSE: SMWB), a digital marketing intelligence company for businesses worldwide. MikeWorldWide is known for enhancing the reputations of B2B and B2C brands through integrated public relations and communications strategies that reach stakeholders in a modern media environment. […]
In the Future of Work, Reputation Begins at Home
Recently, I had the privilege of attending Forbes’ Future of Work Summit. As someone whose client mix keeps me deeply immersed in the world of workplace media conversations, I found the event to be both insightful and inspirational. The topics were well-curated, and the speakers were engaging. Leaders discussed the rise of generative AI and […]
Alisa Granz Joins MikeWorldWide as Executive Vice President, Head of Brand Marketing and General Manager of Los Angeles Office
Former President of Brand Communications at Rogers&Cowan PMK, Granz Brings Expertise in Culturally Relevant Client Programming to MikeWorldWide SEPTEMBER 16, 2024, NEW YORK – MikeWorldWide, a leading independent public relations agency, has hired Alisa Granz as head of its consumer brand practice and general manager of the firm’s Los Angeles office. In this newly created […]
Brands in a Perma-crisis: Navigating the 2024 Presidential Election and Beyond
In today’s volatile world, brands are no longer merely observers of societal shifts—they are active participants, often unwillingly thrust into the spotlight. We live in what can best be described as a state of permacrisis, where companies face a rolling thunder of challenges that threaten to disrupt their operations, agitate their employees, fracture their customer […]
Amber Arnold Named to PRWeek’s Class of 2024 40 Under 40
We are excited to congratulate Amber Arnold on being named a 2024 PRWeek 40 Under 40 honoree! The list celebrates 40 individuals each year who are redefining the role of communications, PR and marketing in an industry that is evolving quickly in the areas of integration, social, influencer relations, digital and AI, while maintaining the […]
As News Outlets Disappear, Does Earned Media Still Matter?
Halfway through 2024, it’s clear that the woes of the long-suffering news media are nowhere near abating. Traffic to many of even the most significant media sites continues to shrink; subscription growth has hit a ceiling, and U.S. consumers increasingly turn to social media for news. (The storied Washington Post, to pick just one example, […]
Has Effective Communication Become the Ultimate CEO Leadership Assessment?
Even more than most election cycles, 2024 has been a rollercoaster. Leaving aside, for the moment, the assassination attempt on former President Donald Trump that very nearly succeeded, it’s worth remembering that it was President Joe Biden’s disastrous debate performance just weeks ago that led directly to his decision not to seek reelection. Prior […]
MikeWorldWide Public Relations Agency Hired to Amplify Neat’s Brand Presence in the UK
LONDON, 23rd July 2024 — MikeWorldWide, a leading independent and integrated public relations agency, today announces its new partnership with Neat, the innovative Norwegian developer of smart, streamlined video communication devices designed to enhance and simplify team collaboration across various sectors. In today’s rapidly evolving workplace, effective communication tools are essential. Neat’s advanced technology […]