291 results for “5”
Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says
Their intentions must be authentic and not just the new ‘greenwashing’
For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR.
MWWPR To Lead Integrated Communications Efforts For St. Baldrick’s Foundation
The Largest Private Funder of Childhood Cancer Research Grants Chooses MWWPR as Agency of Record
AN FRANCISCO, Oct. 16, 2018 /PRNewswire/ — MWWPR announced today the firm has been named AOR for the St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants.
MWWPR To Open Ninth Office Location In Charlotte, North Carolina
Ryan Mucatel Joins as EVP and Head of Esports Practice; Will Serve as Co-General Manager of Charlotte Office With Sports