02.05.2026
Carreen Winters
Partner & President of Corporate Reputation & Advisory
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Issues & Crisis Management
Crisis leadership when it matters most.
When reputations are at risk, pressure is public, and leadership decisions define the future, organizations trust MWW to help leaders hold the line and emerge stronger.
At MikeWorldWide, reputation is the strategy.
Today’s most consequential crises don’t begin in courtrooms or boardrooms. They begin in culture, accelerate through media, and land squarely on leadership. Facts emerge slowly. Judgment arrives instantly. Silence is interpreted as failure. Misalignment becomes public in minutes. In this environment, crisis communications is no longer about response. It is about decision-making under pressure. MWW has managed more high-visibility, high-velocity reputational moments than any independent firm in the U.S., trusted by leaders across corporate, sports, entertainment, and global brands to preserve their right to lead.
CapabilitiesFrom lawsuits and activist campaigns to product failures and online calamities, we operate where business, culture and leadership collide. We help organizations ensure that a single moment doesn’t become a lasting liability by guiding leaders through complexity with clarity and confidence.
Capabilities
Resilience lab
Our state-of-the-art crisis simulation training platform
Pre-bunk
LLM management for AI-proof preparedness
PRISMA Labs.ai
Crisis predictive analysis, synthetic message testing for improved resonance and less risk, and stakeholder mapping to reach audiences that matter
Why MWW for issues and crisis advisory
Crisis moments test leadership. We help organizations protect credibility, maintain continuity and emerge positioned to lead.
Decisions grounded in data, not panic.
PRISMA Labs.ai enables foresight, speed and precision, paired with senior judgement when it matters most.
Strategy matters. Execution defines it. Ours is disciplined and data-driven for measurable outcomes every time.
Protecting operations, stakeholder confidence and enterprise value.