02.05.2026
Bret Werner
Partner
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Sports & entertainment PR
Communications that shape cultural moments
Managing attention when moments matter most.
At MikeWorldWide, we believe reputation is what turns moments into movements. Our sports and entertainment team blends cultural fluency with flawless execution to craft programs that break through crowded spaces, inspire fandom, and build trust at scale. We play on the biggest sports stages in the world bringing brand stories across industries to life. From leagues and teams to brand and talent, we help clients matter in the moments that shape culture.
CapabilitiesBorn from agencies that shaped culture and reputation, we fuse credibility, creativity, and real-world intelligence. We help brands, leagues, and athletes lead the conversation and own the moment with ideas that travel and execution that delivers. Built for what’s next: where trust drives value and relevance drives results.
Capabilities
Media relations
Build credibility through earned coverage that reaches target audiences across sports, business, entertainment and lifestyle media.
Earned-worthy content
Content that extends brand moments into broader conversation, using existing assets and new creative to support reach and relevance.
Event PR & red carpet strategy
Manages media, interviews, credentials, and real-time response across major events—from championships to premieres and red carpets.
Sponsorship activations & partnerships
Turns sponsorships into clear brand moments by aligning partnerships with business goals and audience expectations.
Crisis & issues management
Supports athletes, executives, and organizations during moments of scrutiny with preparation, guidance, and rapid response.
Influencer & community engagment
Works with athletes, creators, and communities to extend reach and reinforce connection without forcing alignment.
Why MWW for sports & entertainment brands
We understand how sports and entertainment operate when attention is high and timelines are compressed.
Experienced advisors remain closely involved, especially during live moments and high-stakes situations.
PRISMA Labs.ai supports monitoring, insight, and preparedness—guided by real-time decision-making.
Focused teams designed to deliver impact without requiring outsized spend or official sponsorship titles.
Decades of onsite experience across the world’s largest sporting and entertainment stages.