The federal government officially shut downat midnight following a stalemate over the ACA subsidies and related health funding. The impasse has immediate and tangible consequences for hospitals, payers, health tech firms, life sciences companies, and, most importantly, patients. At the same time, telehealth and hospital-at-home “extender” programs, along with federal staffing furloughs, have shifted from […]

Eighteen months ago our agency was sitting in a conference room debating the same thing everyone else was: AI in communications. Could AI make the day easier? We listed the usual suspects on the whiteboard: press releases, clip reports, media monitoring, meeting notes. The dream was efficiency. Fewer hours wasted, more boxes ticked.    The […]

Healthcare was front and center in Washington this week, with a looming government shutdown raising questions about funding, key healthcare extenders, and the renewal of ACA subsidies. The administration made a big pharmaceutical tariff announcement and debates continued over science, the influence of politics on decision-making, and regulatory shifts that carry direct consequences for patients […]

With the world watching sustainability through the lens of UNGA, Climate Week, and COP, every brand is trying to break through. But in a cluttered, politicized environment, your success depends on three things: timing, relevance, and precision. Whether you want to stand out or stay under the radar, here’s how to make your message land. […]

Congress is back in session, and the pace of healthcare policy developments is accelerating. From proposed Medicare payment cuts and vaccine panel overhauls to expiring telehealth waivers and coverage subsidies, the decisions made in the coming weeks will directly impact patient access, provider viability, and public health trust.   Here’s what’s in motion, what it […]

Nation’s Leading Independent Communications Firm to Lead Public Relations and Stakeholder Engagement NEW YORK, NY — September 15, 2025 — OCVIBE, a $4 billion, 100-acre mixed-use entertainment district now under development in Anaheim, California, has appointed MikeWorldWide as its agency of record. As the development takes shape, the nation’s leading independent communications firm will lead […]

When Name, Image, and Likeness (NIL) rights were introduced in 2021, brands were expected to lead. Early campaigns from companies like Gatorade, PetSmart, and GoPuff showed the potential of college athletes as powerful, authentic storytellers with cultural credibility and loyal, regional audiences. But the rise of donor-led Collectives focused more on athlete retention than marketing […]

Award adds to the public relations firm’s streak of industry honors and rising leadership talent  NEW YORK, August 26, 2025 – PRNEWS has named Marc Sausa, a Senior Vice President at Berk Communications—a MikeWorldWide subsidiary—to its 2025 People of the Year Awards in the Agency Leadership category. The annual honor spotlights visionary communications professionals advancing […]

Executive Vice President at MikeWorldWide (MWW) subsidiary awarded for driving innovation New York, NY  – August 12, 2025  – Berk Communications, a MikeWorldWide (MWW) subsidiary, proudly announces that Executive Vice President Melanie Van Dusen has received a top industry honor as a PRWeek 40 Under 40, class of 2025 honoree. The prestigious award honors communications […]