CorpSumers™ on the Rise: Growing Market Segment Provides Blueprint for Brand Bravery
In Second Annual Study, MWWPR Reveals 1/3 of All Americans Are Loyalists, Activists, and Advocates for Brands that Take a Stand on Public Policy
Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says
Their intentions must be authentic and not just the new ‘greenwashing’
For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR.
Mobolize Appoints MWWPR as European-Wide Agency of Record
On-device mobile data management software to launch integrated comms strategy
LONDON, UK – October 4th 2018: Global mobile data management software firm Mobolize has appointed MWWPR to handle its trade, corporate, thought leadership and social communications across key European territories.
MWWPR To Lead Integrated Communications Efforts For St. Baldrick’s Foundation
The Largest Private Funder of Childhood Cancer Research Grants Chooses MWWPR as Agency of Record
AN FRANCISCO, Oct. 16, 2018 /PRNewswire/ — MWWPR announced today the firm has been named AOR for the St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants.
BRINGING TIDAL TO THE UK (with a little help from micro-influencers)
Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration – whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best restaurants in town.
MWWPR To Open Ninth Office Location In Charlotte, North Carolina
Ryan Mucatel Joins as EVP and Head of Esports Practice; Will Serve as Co-General Manager of Charlotte Office With Sports
Veea Selects MWWPR As Global Agency Of Record
Edge Computing Disruptor Enlists MWWPR for Integrated Communications NEW YORK, Oct. 1, 2018 /PRNewswire/ — MWWPR