As we kick off 2025, I spent a good part of my Holiday break contemplating the most interesting marketing landscape shifts that could hit us in 2025. In that process, I couldn’t help but think about the potential TikTok ban and wanted to share some thoughts about what marketers can do to prepare.     With […]

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Almost 25 years into the 21st century, media is more fragmented, noisy, and dynamic than ever. While newsrooms continue to shrink and their once dominant position in the information hierarchy further diminishes, new outlets – including independent journalists and influencers – appear (and disappear) at a dizzying pace, forcing brands and PR professionals to constantly […]

If you’re reading this and thinking about an IPO next year, you might already be behind where you need to be.    Although the last 24 months have been challenging for many companies considering an IPO, many are predicting a more favorable market next year.    This sentiment was confirmed by others at a recent […]

Last week, I had the privilege of attending the third annual Axios Communicators event, on behalf of MikeWorldWide’s Corporate Reputation Media Center of Excellence team. The event brought together prominent communication leaders from the worlds of business, technology, and sports, sparking conversations that are shaping the future of the communications landscape. Insights from Katie Hill […]

Della Monica will help the agency integrate its offerings and differentiate itself in the marketplace NEW YORK, NY –  December 10, 2024 – MikeWorldWide, a leading independent public relations agency, has promoted Sal Della Monica to the newly-created role of executive vice president, Strategic Integration and Marketing. In this role, he will focus on strengthening […]

It has been a busy year for MWW Health, both with the expansion of current client programs and new accounts coming aboard, including leaders in health tech, medtech, healthcare advisory services, biotech, providers, and clinician enablement. In preparation for next year and beyond, MWW Health conducted a survey of top healthcare public relations and communications […]

Arnavutian Brings Over a Decade of Expertise in Technology and Sustainability Communications November 28, 2024 – London, UK — MikeWorldWide, a leading independent global public relations agency, announces the appointment of Conrad Arnavutian as Director in its London office. With over 10 years of experience spanning B2B and B2C sectors, Arnavutian specializes in technology and […]

This is the first in a series exploring how public relations professionals can navigate the evolving “new top tier” media landscape, where audience relevance trumps reach and legacy “prestige.”    As public relations executives, we often hear that “news is dead.” But the truth is it has simply evolved—again.   If the 2024 Trump presidential […]