With a potential TikTok ban looming in the U.S. set for January 19, U.S. TikTok users are quickly flocking to another Chinese social media platform called RedNote, or Xiaohongshu, which has rapidly climbed to the #1 spot on Apple’s U.S. App Store.    So, what is RedNote, and why is it gaining traction now? How […]

Mark Zuckerberg’s announcement that Meta will eliminate third-party fact-checking on Facebook, Instagram, and Threads signals a seismic shift in the way misinformation could spread online. The pivot to a Community Notes system—similar to what X (formerly Twitter) implementedunder Elon Musk—is a gamble that could fundamentally reshape the internet’s information ecosystem, and it holds profound implications […]

This post originally appeared on LinkedIn as part of the Corporate Reputation Playbook Newsletter. Join the conversation here.   In an era where business, culture, and public opinion are more interconnected than ever, reputation has become the defining currency for companies across every industry. Over the coming weeks, I’ll explore the forces shaping how reputation […]

2025 marks a milestone year for Generation X—the cohort born between 1965 and 1980—as they begin to turn 60. Known for their lifelong independence and resourcefulness, this generation now sees retirement looming on the horizon.     For many, it’s shaping up to be unlike anything prior generations experienced. With fewer pensions, uncertain Social Security, and […]

As we kick off 2025, I spent a good part of my Holiday break contemplating the most interesting marketing landscape shifts that could hit us in 2025. In that process, I couldn’t help but think about the potential TikTok ban and wanted to share some thoughts about what marketers can do to prepare.     With […]

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Almost 25 years into the 21st century, media is more fragmented, noisy, and dynamic than ever. While newsrooms continue to shrink and their once dominant position in the information hierarchy further diminishes, new outlets – including independent journalists and influencers – appear (and disappear) at a dizzying pace, forcing brands and PR professionals to constantly […]

If you’re reading this and thinking about an IPO next year, you might already be behind where you need to be.    Although the last 24 months have been challenging for many companies considering an IPO, many are predicting a more favorable market next year.    This sentiment was confirmed by others at a recent […]

Last week, I had the privilege of attending the third annual Axios Communicators event, on behalf of MikeWorldWide’s Corporate Reputation Media Center of Excellence team. The event brought together prominent communication leaders from the worlds of business, technology, and sports, sparking conversations that are shaping the future of the communications landscape. Insights from Katie Hill […]