Della Monica will help the agency integrate its offerings and differentiate itself in the marketplace NEW YORK, NY –  December 10, 2024 – MikeWorldWide, a leading independent public relations agency, has promoted Sal Della Monica to the newly-created role of executive vice president, Strategic Integration and Marketing. In this role, he will focus on strengthening […]

It has been a busy year for MWW Health, both with the expansion of current client programs and new accounts coming aboard, including leaders in health tech, medtech, healthcare advisory services, biotech, providers, and clinician enablement. In preparation for next year and beyond, MWW Health conducted a survey of top healthcare public relations and communications […]

Arnavutian Brings Over a Decade of Expertise in Technology and Sustainability Communications November 28, 2024 – London, UK — MikeWorldWide, a leading independent global public relations agency, announces the appointment of Conrad Arnavutian as Director in its London office. With over 10 years of experience spanning B2B and B2C sectors, Arnavutian specializes in technology and […]

This is the first in a series exploring how public relations professionals can navigate the evolving “new top tier” media landscape, where audience relevance trumps reach and legacy “prestige.”    As public relations executives, we often hear that “news is dead.” But the truth is it has simply evolved—again.   If the 2024 Trump presidential […]

As I watched the 2024 Presidential election unfold the past few months, it became increasingly clear that influencers play a complex role in shaping public opinion. Now as I digest the results, it’s even more evident that their reach may not actually have had the intended impact.   A look back to 2016 shows nearly […]

Everywhere aims to redefine how creator partnerships are built and how social and branded content break through to meet audiences where and when it matters most  NOVEMBER 11, 2024, NEW YORK, NY – MikeWorldWide, a leading independent global public relations firm, today announced the launch of Everywhere, a new social-first agency built to ignite conversations and […]

For three decades, MikeWorldWide has been dedicated to studying reputation and the role CEOs play in building trust and strengthening businesses. We’ve always believed that the CEO is a critical steward of a company’s reputation. Reflecting on iconic leaders from the early years of my career—like Jack Welch, Lee Iacocca, and Herb Kelleher—I remember them […]

In the midst of one of the most challenging eras in healthcare, leaders from Massachusetts convened at the Boston Business Journal Solutions for Healthcare: Workforce Development panel to discuss how the state’s healthcare systems are evolving to meet workforce demands. As some of the Commonwealth’s largest employers, these healthcare systems play a pivotal role not […]

Resk’s leadership will accelerate technology-driven transformation and operational innovation  OCTOBER 30, 2024, NEW YORK, NY – MikeWorldWide, a leading independent global public relations agency, has promoted Patrick Resk, adding chief operating duties to his current role as chief financial officer. Resk, who has already driven transformative new thinking since joining MWW, will continue to advance […]