2025 marks a milestone year for Generation X—the cohort born between 1965 and 1980—as they begin to turn 60. Known for their lifelong independence and resourcefulness, this generation now sees retirement looming on the horizon.     For many, it’s shaping up to be unlike anything prior generations experienced. With fewer pensions, uncertain Social Security, and […]

Almost 25 years into the 21st century, media is more fragmented, noisy, and dynamic than ever. While newsrooms continue to shrink and their once dominant position in the information hierarchy further diminishes, new outlets – including independent journalists and influencers – appear (and disappear) at a dizzying pace, forcing brands and PR professionals to constantly […]

Della Monica will help the agency integrate its offerings and differentiate itself in the marketplace NEW YORK, NY –  December 10, 2024 – MikeWorldWide, a leading independent public relations agency, has promoted Sal Della Monica to the newly-created role of executive vice president, Strategic Integration and Marketing. In this role, he will focus on strengthening […]

It has been a busy year for MWW Health, both with the expansion of current client programs and new accounts coming aboard, including leaders in health tech, medtech, healthcare advisory services, biotech, providers, and clinician enablement. In preparation for next year and beyond, MWW Health conducted a survey of top healthcare public relations and communications […]

Friends, family, colleagues and even strangers have commented to me that I’m someone who embraces change. I’ve been told my career journey to date has been… unusual. While all of it has been spent in healthcare marketing, the rollout was 26 years leading Comms at a major EHR vendor (4K employees at its apex) after […]

Arnavutian Brings Over a Decade of Expertise in Technology and Sustainability Communications November 28, 2024 – London, UK — MikeWorldWide, a leading independent global public relations agency, announces the appointment of Conrad Arnavutian as Director in its London office. With over 10 years of experience spanning B2B and B2C sectors, Arnavutian specializes in technology and […]

As I watched the 2024 Presidential election unfold the past few months, it became increasingly clear that influencers play a complex role in shaping public opinion. Now as I digest the results, it’s even more evident that their reach may not actually have had the intended impact.   A look back to 2016 shows nearly […]

Everywhere aims to redefine how creator partnerships are built and how social and branded content break through to meet audiences where and when it matters most  NOVEMBER 11, 2024, NEW YORK, NY – MikeWorldWide, a leading independent global public relations firm, today announced the launch of Everywhere, a new social-first agency built to ignite conversations and […]

In the midst of one of the most challenging eras in healthcare, leaders from Massachusetts convened at the Boston Business Journal Solutions for Healthcare: Workforce Development panel to discuss how the state’s healthcare systems are evolving to meet workforce demands. As some of the Commonwealth’s largest employers, these healthcare systems play a pivotal role not […]