MikeWorldWide EVP Megan Hueter Named One of PRWeek’s Women of Distinction
Hueter is head of digital at the firm, and managing director of MWW’s newly launched social and influencer boutique, Everywhere Agency New York, NY – March 20, 2025 – PRWeek, a leading voice in public relations, has named MikeWorldWide executive Megan Hueter to its 2025’s Women of Distinction list. The exclusive annual list honors 25 […]
Can Human Influencers Compete With AI-Generated Rivals?
With the rapid rise and popularity of both AI-generated content and the influencer space, it should be no surprise that some creators would combine the two. Today, the AI-generated influencer space includes examples like Lil Miquela, Aisha NEO, and Rozy, all of which have profitable niches and substantial followings. From a brand perspective, you […]
Everywhere Agency and SocialHP Unveil New Report on LinkedIn’s Most Influential Voices, Providing a Data-Driven Blueprint for Executives and Marketers
NEW YORK, MARCH 10, 2025 – Everywhere, MikeWorldWide’s in-house influencer marketing and content agency, and SocialHP, a leading LinkedIn analytics and SaaS platform, have released a first-of-its-kind analysis of the LinkedIn habits of U.S. LinkedIn Top Voices and Fortune 500 CEOs to reveal what drives engagement and influence on the platform. The report, “Maximizing […]
MikeWorldWide Completes Acquisition of Longtime Affiliate Berk Communications
Combination Creates Largest Sports Practice in Nation and Adds Significant Expertise in Entertainment and Lifestyle PR Berk to Continue to Operate as an Independent Brand with the Addition of Mike’s Full Suite of Integrated Resources and AI Tools NEW YORK, NY – FEBRUARY 26, 2025 – MikeWorldWide, a leading independent public relations firm, today […]
FanDuel’s Super Bowl Strategy Shows How Ongoing Narratives Drive Brand Loyalty
The Super Bowl isn’t just the biggest night in football – it’s the big game for brands too. While most advertisers treat it as a one-night spectacle, one brand has cracked the code in crafting a long-term story that continues to make substantial impact and grow year after year. For three years running, FanDuel, […]
The NFL: The Ultimate Platform for Brand Relevance
As Super Bowl LIX approaches, brands are reminded of the enormity of the opportunity that the marquee National Football League game presents and the global audience it commands. But there’s a deeper strategic play at work. The NFL is not just about reach; it’s about relevance. In a fragmented media landscape, where brands fight […]
Sarah Moloney Joins MikeWorldWide London as Managing Director
January 28, LONDON – MikeWorldWide, one of the world’s leading independent public relations agencies has announced the appointment of Sarah Moloney as managing director of its UK and European operations. Moloney has over 20 years’ experience in growing and running PR agencies, most latterly as UK MD and EVP at KWT Global, where she transformed […]
What the Second Trump Administration Will Mean for Healthcare Providers and Patients
While tariffs and tax cuts may be getting more press, changes to American healthcare in the second Trump Administration will be just as significant – and could impact millions. The exact scope and severity is difficult to predict 24 hours in, but we do have some directional indicators based on both Trump’s first term and […]
TikTok Is Banned in the U.S.: Here’s What Marketers Need to Know Now
TikTok fundamentally reshaped the digital and cultural landscape, making it one of the most influential social media platforms of the last decade. Since its U.S. launch in 2018, it grew from a quirky, hyper-personalized video-sharing app into a cultural juggernaut that dictates trends across music, fashion, beauty, news, and e-commerce. More than any platform before […]