284 results for “5”
MikeWorldWide Completes Acquisition of Longtime Affiliate Berk Communications
Combination Creates Largest Sports Practice in Nation and Adds Significant Expertise in Entertainment and Lifestyle PR Berk to Continue to Operate as an Independent Brand with the Addition of Mike’s Full Suite of Integrated Resources and AI Tools NEW YORK, NY – FEBRUARY 26, 2025 – MikeWorldWide, a leading independent public relations firm, today […]
FanDuel’s Super Bowl Strategy Shows How Ongoing Narratives Drive Brand Loyalty
The Super Bowl isn’t just the biggest night in football – it’s the big game for brands too. While most advertisers treat it as a one-night spectacle, one brand has cracked the code in crafting a long-term story that continues to make substantial impact and grow year after year. For three years running, FanDuel, […]
The NFL: The Ultimate Platform for Brand Relevance
As Super Bowl LIX approaches, brands are reminded of the enormity of the opportunity that the marquee National Football League game presents and the global audience it commands. But there’s a deeper strategic play at work. The NFL is not just about reach; it’s about relevance. In a fragmented media landscape, where brands fight […]
Sarah Moloney Joins MikeWorldWide London as Managing Director
January 28, LONDON – MikeWorldWide, one of the world’s leading independent public relations agencies has announced the appointment of Sarah Moloney as managing director of its UK and European operations. Moloney has over 20 years’ experience in growing and running PR agencies, most latterly as UK MD and EVP at KWT Global, where she transformed […]
What the Second Trump Administration Will Mean for Healthcare Providers and Patients
While tariffs and tax cuts may be getting more press, changes to American healthcare in the second Trump Administration will be just as significant – and could impact millions. The exact scope and severity is difficult to predict 24 hours in, but we do have some directional indicators based on both Trump’s first term and […]
TikTok Is Banned in the U.S.: Here’s What Marketers Need to Know Now
TikTok fundamentally reshaped the digital and cultural landscape, making it one of the most influential social media platforms of the last decade. Since its U.S. launch in 2018, it grew from a quirky, hyper-personalized video-sharing app into a cultural juggernaut that dictates trends across music, fashion, beauty, news, and e-commerce. More than any platform before […]
What You Need to Know About the Fast-Rising Social Media App, RedNote
With a potential TikTok ban looming in the U.S. set for January 19, U.S. TikTok users are quickly flocking to another Chinese social media platform called RedNote, or Xiaohongshu, which has rapidly climbed to the #1 spot on Apple’s U.S. App Store. So, what is RedNote, and why is it gaining traction now? How […]
The End of Meta’s Fact-Checking: What It Means for the Internet and Brand Marketers
Mark Zuckerberg’s announcement that Meta will eliminate third-party fact-checking on Facebook, Instagram, and Threads signals a seismic shift in the way misinformation could spread online. The pivot to a Community Notes system—similar to what X (formerly Twitter) implementedunder Elon Musk—is a gamble that could fundamentally reshape the internet’s information ecosystem, and it holds profound implications […]
Convergence of Reputation and Everything
This post originally appeared on LinkedIn as part of the Corporate Reputation Playbook Newsletter. Join the conversation here. In an era where business, culture, and public opinion are more interconnected than ever, reputation has become the defining currency for companies across every industry. Over the coming weeks, I’ll explore the forces shaping how reputation […]