280 results for “5”
How Billy Joel’s Use of AI Can Change the PR Industry
I recently attended Billy Joel’s 99th performance at Madison Square Garden, and I marveled at how well the stories he tells through music have held up over his decades-long career. I was even more struck that he could release new music for the first time in nearly 20 years, and still tell a great story […]
Three Keys to Developing Earned-Worthy Thought Leadership
With what feels like a constant stream of breaking news every day and an overwhelming amount of content at our fingertips, thought leadership that breaks through to earned media is increasingly difficult to get right. What you’ve heard about the dynamic shifts in the media landscape is true — with shrinking newsrooms, more pressure on […]
The Responsibility of Public Relations in the Era of Healthcare Cyber Attacks
While cyberattacks in healthcare date back to the late 1980s, according to the American Medical Association, healthcare was the most targeted industry by cybercrime during the first half of 2023 due to the amount of data hackers can exploit. And with recent cyberattacks hitting marquee payers and providers, organizations have a lot at stake as […]
MWW Health Celebrates Significant Growth Under New Leadership
Notable New Client Partnerships Solidify MikeWorldWide’s Health Division as Leading Public Relations Partner for Brands Across Healthcare Continuum NEW YORK, February 27, 2024 — MikeWorldWide (MWW), a leading integrated public relations agency, has experienced significant growth of the MWW Health division with notable new client partnerships and significant expansion of existing programs. MWW Health was created last […]
2023 in Review: A Tale of Two Tech Worlds – Booming AI and Battered Startups
Despite the looming shadow of a global economic slowdown, 2023 witnessed a fascinating tale of two worlds in the tech landscape. While overall startup funding plummeted to a five-year low, one sector defied gravity and skyrocketed this technology into headlines like we’ve never seen before – the ever-evolving realm of Artificial Intelligence (AI). Instead […]
Navigating the Storm: Tech’s Continued Resiliency in a Turbulent Economy
The economic headwinds are strong and carry with them warnings of a potential recession, sending shivers down spines and prompting anxious glances at investment portfolios. In the tech sector specifically, we’re experiencing layoffs yet again with personal accounts from employees hitting social media feeds more than ever. Cloudfare’s news this week showcased to all […]
MikeWorldWide Public Relations Taps Luke Lewis to Join Corporate Communications Practice
Industry expert brings nearly 20 years’ experience elevating and protecting brand reputations NEW YORK, February 14, 2024 – MikeWorldWide, a leading independent public relations agency, has hired Luke Lewis as executive vice president and managing director of its New York corporate communications practice. In the newly created position, Lewis is responsible for leading the New […]
How Communications Can Help Defend Against the New AI Threat Landscape
Last week’s news of a $25M deepfake cyberattack spawned by a phishing email reverberated through media and social, with everyone from cybersecurity experts to AI enthusiasts speculating about how and why it happened. It’s easy to worry that AI has become too realistic to detect and that succumbing to these types of cyberattacks is now […]
Trust in the Age of AI: Healthcare Technology Will Always Need a Human Touch
I recently met with the leadership team of a tech-enabled healthcare company, and one of them made a comment that stuck with me. “Besides our families and homes,” he said, “two of the things we value the most are our money, and our health.” Gesturing at his mobile phone, he added, “When it comes to […]