284 results for “5”
National Study Reveals CorpSumers™ Favor Brands with Purpose This Holiday Shopping Season: Brand Values Cited as More Important Than Having the Best Deals
MWWPR Study Reveals That 93% of CorpSumers Will Purchase Gifts from Brands with Clear Values; 97% Will Be More Interested in Shopping
CorpSumers™ on the Rise: Growing Market Segment Provides Blueprint for Brand Bravery
In Second Annual Study, MWWPR Reveals 1/3 of All Americans Are Loyalists, Activists, and Advocates for Brands that Take a Stand on Public Policy
Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says
Their intentions must be authentic and not just the new ‘greenwashing’
For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR.
MWWPR To Lead Integrated Communications Efforts For St. Baldrick’s Foundation
The Largest Private Funder of Childhood Cancer Research Grants Chooses MWWPR as Agency of Record
AN FRANCISCO, Oct. 16, 2018 /PRNewswire/ — MWWPR announced today the firm has been named AOR for the St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants.
MWWPR To Open Ninth Office Location In Charlotte, North Carolina
Ryan Mucatel Joins as EVP and Head of Esports Practice; Will Serve as Co-General Manager of Charlotte Office With Sports