What the Second Trump Administration Will Mean for Healthcare Providers and Patients
While tariffs and tax cuts may be getting more press, changes to American healthcare in the second Trump Administration will be just as significant – and could impact millions. The exact scope and severity is difficult to predict 24 hours in, but we do have some directional indicators based on both Trump’s first term and […]
TikTok Is Banned in the U.S.: Here’s What Marketers Need to Know Now
TikTok fundamentally reshaped the digital and cultural landscape, making it one of the most influential social media platforms of the last decade. Since its U.S. launch in 2018, it grew from a quirky, hyper-personalized video-sharing app into a cultural juggernaut that dictates trends across music, fashion, beauty, news, and e-commerce. More than any platform before […]
What You Need to Know About the Fast-Rising Social Media App, RedNote
With a potential TikTok ban looming in the U.S. set for January 19, U.S. TikTok users are quickly flocking to another Chinese social media platform called RedNote, or Xiaohongshu, which has rapidly climbed to the #1 spot on Apple’s U.S. App Store. So, what is RedNote, and why is it gaining traction now? How […]
The End of Meta’s Fact-Checking: What It Means for the Internet and Brand Marketers
Mark Zuckerberg’s announcement that Meta will eliminate third-party fact-checking on Facebook, Instagram, and Threads signals a seismic shift in the way misinformation could spread online. The pivot to a Community Notes system—similar to what X (formerly Twitter) implementedunder Elon Musk—is a gamble that could fundamentally reshape the internet’s information ecosystem, and it holds profound implications […]
Convergence of Reputation and Everything
This post originally appeared on LinkedIn as part of the Corporate Reputation Playbook Newsletter. Join the conversation here. In an era where business, culture, and public opinion are more interconnected than ever, reputation has become the defining currency for companies across every industry. Over the coming weeks, I’ll explore the forces shaping how reputation […]
Gen X Is Turning 60: Why Financial Services Firms Should Pay Attention
2025 marks a milestone year for Generation X—the cohort born between 1965 and 1980—as they begin to turn 60. Known for their lifelong independence and resourcefulness, this generation now sees retirement looming on the horizon. For many, it’s shaping up to be unlike anything prior generations experienced. With fewer pensions, uncertain Social Security, and […]
A Strong Corporate Reputation Today Requires a New PR Playbook
Almost 25 years into the 21st century, media is more fragmented, noisy, and dynamic than ever. While newsrooms continue to shrink and their once dominant position in the information hierarchy further diminishes, new outlets – including independent journalists and influencers – appear (and disappear) at a dizzying pace, forcing brands and PR professionals to constantly […]
MikeWorldWide Appoints Sal Della Monica to EVP, Strategic Integration and Marketing
Della Monica will help the agency integrate its offerings and differentiate itself in the marketplace NEW YORK, NY – December 10, 2024 – MikeWorldWide, a leading independent public relations agency, has promoted Sal Della Monica to the newly-created role of executive vice president, Strategic Integration and Marketing. In this role, he will focus on strengthening […]
2024 MWW Health Survey: AI & Innovation Top-of-Mind for Healthcare Communications Pros
It has been a busy year for MWW Health, both with the expansion of current client programs and new accounts coming aboard, including leaders in health tech, medtech, healthcare advisory services, biotech, providers, and clinician enablement. In preparation for next year and beyond, MWW Health conducted a survey of top healthcare public relations and communications […]