On-device mobile data management software to launch integrated comms strategy

LONDON, UK – October 4th 2018: Global mobile data management software firm Mobolize has appointed MWWPR to handle its trade, corporate, thought leadership and social communications across key European territories. The campaign attempts to gain mobile operator and mobile virtual network operator (MVNO) customers across the region.

Mobolize’s suite of on-device software is deployed on millions of Android and iOS smartphones including devices from a tier one US mobile operator. Mobolize is the only company providing software that enables mobile operators to secure, manage and optimise data on any mobile or Wi-Fi network through an end user’s smartphone.

MWWPR won the account following a successful thought leadership project last year.

Colleen LeCount, SVP Global Sales and Marketing at Mobolize said, “MWWPR’s integrated approach and unparalleled experience in the mobile and technology markets gives us the confidence that they can deliver creative and innovative campaigns for Mobolize.

“Working with the MWWPR team to launch the Mobolize brand across Europe will enable us to increase awareness of our brand but more importantly gives us a platform to educate the industry about lesser known poignant challenges that mobile providers face today, in particular the Wi-Fi dead zone and Roam Like At Home.”

Rebecca Blinston-Jones, UK MD of MWWPR said, “Mobolize offers that edge needed by mobile providers to prevent them being seen as just a ‘dumb pipe’.

“Our team understands the mobile ecosystem better than most and this expertise will enable us to educate the market on the benefits Mobolize can provide.”

About Mobolize

Mobolize’s on-device software enables telecommunications operators to develop products that help them stay empowered in the mobile device-driven world. Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and third-party app developers use Mobolize’s products to enhance customer experience and increase revenue. Mobolize solutions are deployed on millions of Android and iOS smartphones, including a Tier 1 U.S. operator. To learn more, go to www.mobolize.com.

About MWWPR

MWWPR is one of the top mid-sized independent public relations agencies. We are recognised for our work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWWPR’s approach to building and accelerating relevance for clients has been recognised with top industry awards, including the 2017 “PR Agency of the Year,” by the ICCO Global Awards, 2016 “Independent Consultancy of the Year” by the Sabre Awards, 2016 “Top Places to Work” by the American Business Awards and 2016 “Organisation of the Year for diversity/PR” by the International Business Awards. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mwwuk.com. Connect with MWWPR on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.