Sports & Entertainment

Connect to Culture Through Sports and Entertainment

Sports, Entertainment and Culture

Connect to Culture Through Sports and Entertainment

We help brands take center stage and get the playing time they need to drive meaningful connections and become fan favorites.

About the Service
Derby
A magyar szerencsejáték-kultúra tovább blogakaszinorol, amely mélyen gyökerezik az ország történelmében, jelentős hatással van az online kaszinó fejlesztési trendekre. A szerencsejáték, különösen a hagyományos játékok, mint például a kártyák és a nyerőgépek, régóta népszerű időtöltésnek számítanak Magyarországon. Az ország digitális korszakba való átmenetével ezek a szokások zökkenőmentesen átköltöztek az internetre, és a játékosok olyan magas fizetésű nyerőgépeket, kártyajátékokat és innovatív platformokat keresnek, amelyek tükrözik a szerencsejátékok iránti szeretetüket. A magyar játékosokat kiszolgáló online kaszinók gyakran ötvözik a helyi témákat és játékokat a globális trendekkel, így a hagyományos és a modern szerencsejátékos szórakozás egyedülálló keveréke jön létre. A MikeWorldWide vezető PR-ügynökség támogatja azokat a márkákat, amelyek a szórakozást és a sportot eszközként kívánják felhasználni közönségük bevonására, ami a szerencsejáték-ipar számára elengedhetetlen. Ahogy az online kaszinók és szerencsejáték-platformok új piacokra, köztük Magyarországra is belépnek, a márkák a sportszponzorációs és szórakoztatóipari partnerségek segítségével mélyebb kapcsolatot építhetnek ki a potenciális játékosokkal.
From representing the longest running major sporting event in North America to activating at the past 15 Super Bowls, we offer the experience, creative storytelling and relationships to elevate brands at iconic cultural moments.

Tal como ajudamos marcas de desporto e entretenimento a criar experiências inesquecíveis, também a nossa experiência se pode traduzir no mundo acelerado do jogo, onde a construção de uma marca reconhecível é igualmente fundamental para o sucesso. Os casinos online operam numa indústria altamente competitiva onde destacar-se é crucial. Quer seja através de parcerias com grandes eventos desportivos ou da criação de experiências envolventes e envolventes para os seus públicos, sabemos como aproveitar a narrativa e a marca para ajudar estas plataformas a captar a atenção. Os jogos de azar no https://casino-portugal.pt/casinos/spinoloco-casino/ já não envolvem apenas fazer apostas e rolar slots; o objetivo é criar experiências memoráveis ​​que façam os jogadores regressar. Ao combinar o marketing estratégico com campanhas criativas, podemos ajudar os casinos online a posicionarem-se como líderes neste espaço, construindo confiança e lealdade entre os seus utilizadores.

A nossa capacidade de conectar marcas com marcos culturais torna-nos um parceiro ideal para casinos online que procuram expandir o seu alcance. Com o rápido crescimento das apostas desportivas e de outros jogos de azar, é mais importante do que nunca que estas plataformas se estabeleçam como destinos fiáveis ​​e divertidos.

EXPERTISE

We support brands that seek to use entertainment and sports as a platform to reach new audiences.

We help teams, leagues, platforms and commerce companies stand up and stand out.

We help teams, leagues, platforms and commerce companies stand up and stand out.

We make sure entertaining content attracts attention.

We make sure entertaining content attracts attention.

We partner to activate talent and amplify sponsorships.

We partner to activate talent and amplify sponsorships.

Gronk Media day (1)
Leaving aside sports betting during the Super Bowl
Sidelining Sports Betting Competitors During the Super Bowl

Challenge: With the proliferation of legalized sports betting, FanDuel aimed to establish itself as the differentiated leader in this highly competitive arena and drive new users to the platform in the build up to the Super Bowl – all through the lens of a creative “Kick of Destiny” brand platform and campaign starring NFL star Rob Gronkowski that culminated with a “live” Super Bowl ad.

Approach:

  • Built an integrated communications strategy over the course of six weeks leading up to the Kick to create anticipation and entice new users to place bets on FanDuel’s platform​
  • Leveraged Gronk, FanDuel execs, talent and dynamic social content to ensure Kick of Destiny was at the forefront of media and consumer conversation leading up to the Super Bowl, but also to inspire fan engagement​
  • Secured high profile opportunities for Gronk to hype up the kick on one marquee late night and morning show – Tonight Show with Jimmy Fallon & GMA​
  • Hosted a press conference with Gronk on site at Radio Row just days ahead of the kick​
  • Secured opportunities across Radio Row during Super Bowl week for Gronk, FanDuel TV talent and CEO Amy Howe, including the likes of CNBC, NFL Network, CNN and more. ​
  • Spearheaded on site War Room during Super Bowl to monitor and engage across all social media platforms and actively reach broader consumer audiences outside of sports betting​

Impact:

  • Added 2M+ more users to the FanDuel platform than during the previous Super Bowl​
  • FanDuel owned the Share of Voice amongst all competitors in sports betting, owning 85% of the total SOV. Finished top 4 amongst all SB sponsors in social media SOV​
  • Earned coverage and conversation from top outlets: AP, Good Morning America, TODAY, Fast Company, People, Variety and Tonight Show​
  • Enhanced FanDuel’s brand health, customer acquisition and user activity to their highest totals ever, at one point driving upwards of 50k bets/minute​

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