Chris Newkirk

Chris is a senior creative leader, brand marketer and comms specialist with more than two decades of experience in the weird and wonderful business of ideas. He has built a reputation for effortlessly toggling between leading integrated brand campaign development and earned-first activation work. He has created front page news for Trojan, got would-be travelers buzzing about Canadian winters, and has drawn media attention to brands like Mars, BAND-AID, Pepsi, Axe, Gallo and Girl Scouts of America. His goal and role is and has always been to soak in culture, hack it, reinterpret it, and use it as fuel for brand growth.