OCVIBE Names MikeWorldWide Agency of Record for $4 Billion Anaheim Entertainment District

NEW YORK, NY — September 15, 2025 — OCVIBE, a $4 billion, 100-acre mixed-use entertainment district now under development in Anaheim, California, has appointed MikeWorldWide as its agency of record. As the development takes shape, the nation’s leading independent communications firm will lead public relations, media strategy, influencer, and stakeholder engagement in collaboration with the OCVIBE internal communications team.    

Anchored by Honda Center, OCVIBE will bring together live entertainment, sports, restaurants, retail, public parks, office space, and residences—all within a walkable inclusive destination. It is one of the most ambitious developments of its kind in the country and is designed to reflect how people want to connect with culture, community, and commerce today.   

The development offers a unique opportunity to shape public perception early. MikeWorldWide will lead efforts to build visibility, earn trust, and connect OCVIBE’s vision to the community well before the district opens.  

“This is about more than announcing what’s being built. It’s about helping people understand why it matters,” said Michael Kempner, Founder and CEO of MikeWorldWide. “We’re here to help OCVIBE earn its place in the market before the first venue opens.”   

The agency will oversee all external communications, including local and national media relations, community and stakeholder outreach, executive visibility, influencer strategy, and long-term reputation support.  

“There’s a real opportunity to turn early attention into long-term engagement,” said Alisa Granz, Executive Vice President and Head of MWW’s Los Angeles office. “We’re focused on helping OCVIBE show up in the right conversations now—so that by the time the doors open, it already feels essential to the community.”   

MikeWorldWide brings deep experience launching high-profile destinations, sports ventures, and cultural projects. The agency’s work will help OCVIBE establish relevance from the start and position the district as a model for modern entertainment environments.  

“MikeWorldWide understands how to create visibility and relevance while building anticipation for destinations,” said Jennifer Arnoldt, Vice President, Marketing, OC Sports and Entertainment. “Their ability to connect communications strategy with cultural awareness makes them the right partner for this phase of OCVIBE.”  

Photo Credit: OCVIBE

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About MikeWorldWide (MWW)
MikeWorldWide (MWW) is a leading independent integrated public relations agency, known for its reputation-first, culturally relevant approach. With over 200 professionals across North America, EMEA, and LATAM, MWW helps brands earn trust, stay relevant, and deliver real business results. The agency delivers data-driven and AI-powered campaigns across corporate communications, brand marketing, crisis management, and digital strategy – serving clients in technology, healthcare, financial and professional services, consumer goods, and sports and entertainment. Employee-first and impact-driven, MWW turns insights into influence and reputation into measurable results.  

For more information, visit www.mww.com / Instagram / LinkedIn.