Fan Connection Pulse: December 2025

In the first update to data on national sports fans from June 2025 that analyzed sports fans perceptions towards brands in the Automotive, Financial Services, CPG, Casual Dining and Footwear sectors to understand shifts in emotional connection and cultural relevance during a period defined by major sporting moments in the United States.  

For the full data in these categories or other sectors, reach out to Bret Werner at bwerner@mww.com.

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