Featuring marquee celebrities, MWWPR collaborated with Barefoot to create a music group, The Slay Team, and release an original single and music video. Crushin’ It’s music video garnered more than 1M views on YouTube within days of its release, was named AdWeek’s ad of the day, generated more than 300M earned impressions and currently has a 60% completion rate for the full video, which has been supported by an organic influencer and social campaign to complement PR efforts.

Crushin’ It is available on all music streaming platforms and their sophomore song/album is already in the works.