4 truths to know about PR in the AI era
PR Masters Podcast Series Episode #104 – Michael Kempner
OCVIBE Names MikeWorldWide Agency of Record for $4 Billion Anaheim Entertainment District
Nation’s Leading Independent Communications Firm to Lead Public Relations and Stakeholder Engagement NEW YORK, NY — September 15, 2025 — OCVIBE, a $4 billion, 100-acre mixed-use entertainment district now under development in Anaheim, California, has appointed MikeWorldWide as its agency of record. As the development takes shape, the nation’s leading independent communications firm will lead […]
Berk Communications’ Melanie Van Dusen Named to PRWeek’s 40 Under 40, Class of 2025
Executive Vice President at MikeWorldWide (MWW) subsidiary awarded for driving innovation New York, NY – August 12, 2025 – Berk Communications, a MikeWorldWide (MWW) subsidiary, proudly announces that Executive Vice President Melanie Van Dusen has received a top industry honor as a PRWeek 40 Under 40, class of 2025 honoree. The prestigious award honors communications […]
2024 MWW Health Survey: AI & Innovation Top-of-Mind for Healthcare Communications Pros
It has been a busy year for MWW Health, both with the expansion of current client programs and new accounts coming aboard, including leaders in health tech, medtech, healthcare advisory services, biotech, providers, and clinician enablement. In preparation for next year and beyond, MWW Health conducted a survey of top healthcare public relations and communications […]
When Influencers Don’t Influence: Lessons from the 2024 Presidential Campaign
As I watched the 2024 Presidential election unfold the past few months, it became increasingly clear that influencers play a complex role in shaping public opinion. Now as I digest the results, it’s even more evident that their reach may not actually have had the intended impact. A look back to 2016 shows nearly […]
The Power of AI-driven Healthcare: HLTH 2024 Conference Recap
More than 12,000 industry professionals descended on the Venetian Expo Center in Las Vegas this past week for the annual HLTH conference. The four-day event, which featured Microsoft and Google among its exhibitors, showcased some of the industry’s newest and most groundbreaking healthcare technologies. Speakers included celebrities Halle Berry and Lenny Kravitz as well as […]
Brands in a Perma-crisis: Navigating the 2024 Presidential Election and Beyond
In today’s volatile world, brands are no longer merely observers of societal shifts—they are active participants, often unwillingly thrust into the spotlight. We live in what can best be described as a state of permacrisis, where companies face a rolling thunder of challenges that threaten to disrupt their operations, agitate their employees, fracture their customer […]
Amber Arnold Named to PRWeek’s Class of 2024 40 Under 40
We are excited to congratulate Amber Arnold on being named a 2024 PRWeek 40 Under 40 honoree! The list celebrates 40 individuals each year who are redefining the role of communications, PR and marketing in an industry that is evolving quickly in the areas of integration, social, influencer relations, digital and AI, while maintaining the […]