CorpSumers

CorpSumers™ on the Rise: Growing Market Segment Provides Blueprint for Brand Bravery

October 24, 2018

In Second Annual Study, MWWPR Reveals 1/3 of All Americans Are Loyalists, Activists, and Advocates for Brands that Take a Stand on Public Policy

Brands

Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says

October 24, 2018

Their intentions must be authentic and not just the new ‘greenwashing’

For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR.

Tidal

BRINGING TIDAL TO THE UK (with a little help from micro-influencers)

October 15, 2018

Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration – whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best restaurants in town.

Woman in travel

MWWPR plays host to empowering Women in Travel event

October 12, 2018

On Tuesday 9th October MWWPR hosted an event to motivate and educate likeminded women in travel.

National Inclusion

National inclusion week is just another week for MWWPR…

September 28, 2018

This week marks ‘National Inclusion Week’, an annual reminder for employers of just how important inclusion

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