Challenge: Boost Abnormal Security’s brand recognition with business, trade media and stakeholders, establishing them as the leading cloud-native email security platform.
- We leveraged company news and assets, including partnerships, data reports, and strategic hires to drive ongoing media coverage
- Utilized executives to provide unique analysis and commentary on trending news topics in the cybersecurity space and extract meaningful insights from proprietary data reports, surveys and whitepapers
- Introduced Abnormal Security to widespread media covering cybersecurity, traditional business and trade
- Used their social media channels as a vehicle to promote earned media and amplify industry thought leadership
- Secured 500+ pieces of earned media over six months
- Established 45%+ SOV over key competitors
- Reached Unicorn status after raising $210M in Series C funding