Addressing the Urgent Need to Support Women at Work

Challenge:

For working women, the pandemic’s negative impact on their careers and livelihood has been significant, exacerbated by the loss of caregiving support and schooling – with many women unable to work from home having to leave employment to care for dependents, while those who could work from home were faced with a perfect storm of increased caring responsibilities and workload.

Approach:

• Leveraged Deloitte proprietary research and experts to identify impacts and actions to alleviate pandemic burdens on women
• Conducted findings outreach to illuminate the unique experiences of this group, including through an intersectional lens
• Utilized Deloitte Global Inclusion Leader Emma Codd as a spokesperson to secure a broadcast and print exclusive with MSNBC and NBC
• Developed targeted content to reach different audiences around the world
• Amplified content across owned and paid to show findings with a CTA
• Engaged clients, public sector organizations, and the global business community directly to acknowledge challenges and implement change

Impact:

• Secured 46+ broadcast hits across NBC platforms, $1.1M equivalent in paid sponsorship
• 175 total media placements in 18 countries
• 1.4M impressions through Wall Street Journal digital ads and +429K views through Forbes BrandVoice
• More than 16.7K site views, 1,064 video views & 2,971 downloads