How to Use LinkedIn to Build Influence and Maximize Impact
How to Use LinkedIn to Build Influence and Maximize Impact
LinkedIn has rapidly become the most powerful social platform for thought leadership and brand reputation—and our latest client-exclusive webinar offered tips on how to master it.
At MWW, we call this approach Linkfluence: the strategic alignment of executive voices, employee advocacy, influencers, and journalists to build visibility, engagement, and trust. Companies that prioritize LinkedIn in their communications mix are better positioned to grow organically, reach new audiences, and own their reputation narrative.
Whether you’re managing a brand page or building executive presence, here are the top takeaways from the recent webinar we hosted on the topic. Think of each one as an actionable strategy to elevate your LinkedIn impact.
- Lead With Personal Voices
Brand pages are important to build influence, but real people and real voices are what what readers care about. Individual profiles—especially those of executives and key team members—command significantly higher engagement, and over 70% of LinkedIn’s trending news features are generated by people, not companies. Empowering leaders to post authentically builds visibility and trust while humanizing your brand.
- Tap Into LinkedIn’s Editorial and News Ecosystem
Few understand the full power of LinkedIn’s editorial engine. Its curators highlight compelling, relevant content that can have enormous reach, rivaling earned media placements in trade publications. By aligning your content with trending topics, your posts have a greater chance of being surfaced to broader audiences.
- Don’t Just Lurk – Participate!
The potential power of Linkfluence isn’t just limited to the platform—it’s about participating in a much broader professional ecosystem. Journalists, influencers, and creators actively shape what the LinkedIn audience sees, discusses, and shares, and those conversations influence what happens in the media beyond it. Influence today is earned through relevance, not just reach—and relevance comes from being an active participant in community dialogue, not just a content publisher.
- Leverage Both Employees and Influencers
A successful LinkedIn program needs more participation than just the C-suite. Your broader team combined with the right influencers can massively amplify company messages and thought leadership. MWW’s Linkfluence model integrates influencer strategy directly into the LinkedIn mix, bringing both scale and authenticity to brand storytelling.
- Organic Growth and Targeted Ads Work Best Together
LinkedIn is one of the few platforms where organic reach still thrives, and it rewards content that is human, insightful, and timely. However, pairing this with LinkedIn Marketing Solutions like InMail, audience targeting, and Sponsored Content can help ensure your message lands with the audiences that you most want to reach.
Whether you’re building a new executive visibility program or elevating your brand’s social presence, our Linkfluence framework will help you use the platform to achieve your business goals.
💡 Want to go deeper?
View the full presentation to explore case studies, metrics that matter, and more practical ways to scale your influence on LinkedIn, or reach out to us below for a custom consultation for your brand.